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behindthebuzz.com » 2007 » September

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Tags for this date: ads, agencies, blogging, buzz, conference, engagement, links

  1. 22Squared

    Comments on: - Sep 29, 2007

    I got a Press Release sent through about a study that 22Squared had done: Based on simple rules of friendship derived from social psychology, 22 Squared created a research method that quantifies the strength, stage

    Tagged: agencies, engagement, buzz

  2. Giant Bunnies

    Comments on: - Sep 28, 2007

    Sony have released a teaser video for their Play-doh automated bunny ad for Bravia. Nice little video, but how many times does it need to be said - let the content loose and let people embed it. Spread it around and

    Tagged: ads, buzz

  3. links for 2007-09-27

    Comments on: - Sep 28, 2007

    …My heart’s in Accra » Checking in from Picnic A conference summary from Ethan Zuckerman, about games and args and creative futures (tags: games arg) Share This

    Tagged: links

  4. MIXX and the Changing Landscape

    Comments on: - Sep 27, 2007

    The Changing Landscape Industry deals among, Google and DoubleClick, Microsoft and aQuantive, Yahoo! and Right Media and WPP and 24/7 have created much speculation about the future landscape of our industry. For the

    Tagged: conference, agencies, ads, metrics

  5. MIXX and Presidential Campaign

    Comments on: - Sep 25, 2007

    Presidential Campaigning: Digital Media’s Impact It will come as no surprise that all the major 2008 presidential candidates have an interactive presence. With the use of news, video clips, and of course the all

    Tagged: blogging, conference, branding, buzz, influence

  6. MIXX and The New Strategy

    Comments on: - Sep 25, 2007

    The first panel from MIXX. I found it interesting that there was some obvious tension between the panelists and the conversation got a little heated at time. The New Strategy Through the entire history of advertising

    Tagged: conference, agencies

  7. 99 ways to kill your business

    Comments on: - Sep 24, 2007

    The Business channel has got together today to produce 99 ways to Kill your business. Take alook, well worth reading the whole set. Share This

    Tagged: blogging

  8. MIXX and AMEX

    Comments on: - Sep 24, 2007

    This the first morning KeyNote sessions, from John Hayes, CMO, Amex. As always, slightly paraphrased. I was extremely impressed by what he had to say, hitting many of the truths that are said about the marketing

    Tagged: conference, branding, ads, cpg, ugc

  9. MIXX Conference and Ad Week

    Comments on: - Sep 24, 2007

    For the next 2 days I’m going to be at the MIXX conference, part of Ad Week here in New York, and then attending other sessions later in the week associated with the industry get together. Expect a lot of content the

    Tagged: uncategorized

  10. 9 worst practices in Social Media

    Comments on: - Sep 24, 2007

    Across the channel, we are looking at the worst 9, the 9 worst things that you could do in a particular area. There’s always some pretty good advice about what you should do, but here’s a look at some of the mistakes

    Tagged: blogging, pr, influence

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