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Tagged: conference, branding, ads, cpg, ugc
This the first morning KeyNote sessions, from John Hayes, CMO, Amex. As always, slightly paraphrased. I was extremely impressed by what he had to say, hitting many of the truths that are said about the marketing company and really believing them talking at the customer is dead. annoying the consumer is dead. not listening is over, the conventional model is over. embracing and encouraging change … Continue Reading »