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The Bivings Report - Aug 29, 2008
Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data." During this seminar Google Analytics evangelist Avinash Kaushik gave several …
Also tagged: search, web analytics, bounce rate
The Bivings Report - Jul 17, 2008
Yesterday I streamed a recorded webinar from MarketingProfs titled "Beyond Trade Show Metrics: Improving Your Event Marketing ROI," conducted by Skip Cox is CEO of Exhibit Surveys, Inc. This interested me since we had …
Also tagged: search, marketing, search engine optimization, keywords, selective attraction, long tail keywords
The Bivings Report - Jun 18, 2008
We're excited to post a new document about Search Engine Optimization (SEO) to the research and articles section of our site. This is an important discipline in web development. It is the process in which one tries to …
Also tagged: internet, search, marketing, search engine optimization, bivings
The Bivings Report - Mar 28, 2008
Yesterday I sat in on an excellent Marketing Profs webinar titled "Advanced Tactics in SEO: Part Art, Part Science." While the discussion focused on advanced topics, Stephan Spencer of Netconcepts and Rand Fishkin of …
Also tagged: tips, search, link building
The Bivings Report - Jan 10, 2008
Since Todd and Tom have recently critiqued Barack Obama's presidential website — apparently in its Blue Period — I was also thinking about the design of 2008 presidential candidate sites. As someone with a search …
Also tagged: politics, design, presidential campaign, sites, website review, design reviews