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Starbucks setting a new trend by promoting movies for a cut of the action?

bloggingstocks.com » 2007 » July » 20th » Starbucks setting a new trend by promoting movies for a cut of the action?

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Filed under: Deals, Competitive strategy, Pfizer (PFE), Starbucks (SBUX), Marketing and advertising, Yum Brands (YUM), Dow Jones and Co (DJ), Hilton Hotels (HLT) Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela … Continue Reading »

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