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Consumers View Mobile Ads After Incentives

blogspot.com » 2008 » September » 22nd » Consumers View Mobile Ads After Incentives

Tagged: mobile, marketing, advertising, incentive, adoption

While initial reactions to marketing and advertising messages on a mobile phone can often be negative, a recent survey from ABI Research finds that the level of responsiveness can often be improved through incentives. In fact, approximately 37 percent of those who have received text message-based advertising have indicated they are more likely to respond to advertising in a text-based marketing … Continue Reading »

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