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Tags | Domains | Searches | Statistics | Options | Advanced Search |
Digital Lifescapes | by David H. Deans - Aug 24, 2008
Advertisers in the U.S. will spend $24.9 billion online this year, according to the latest report from eMarketer. That estimate is slightly lower than they released in March 2008 -- which predicted that U.S. online …
Also tagged: tv, newspaper, interactive, digital marketing
FIXYOURTHINKING.COM - Aug 21, 2008
FoxNews is reporting: Microsoft enlists the help of Jerry Seinfeld For New Ad Campaign I remember watching Seinfeld on TV and seeing a different Mac in the corner for each new season. One year it was PowerBook Duo. I …
Also tagged: microsoft
Digital Lifescapes | by David H. Deans - Aug 18, 2008
According to In-Stat, there's a growing trend where Internet TV sets can download or view video content from the Internet in China. In fact, China has become the largest market for both TV and broadband access in the …
Digital Lifescapes | by David H. Deans - Aug 14, 2008
In case you haven't noticed, online video is totally pervasive. The worldwide online video market is experiencing truly dramatic growth, according to In-Stat's latest market study it's beyond most prior estimates …
Also tagged: video, tv, broadband, ecommerce, distribution
Digital Lifescapes | by David H. Deans - Aug 13, 2008
U.S. consumers will spend over $6 billion for Internet video services by 2013, with direct-to-TV videos accounting for 75 percent of that revenue, according to Parks Associates latest market study. Their new report …
Digital Lifescapes | by David H. Deans - Aug 11, 2008
Strategy Analytics, which guides companies in terms of expected returns from virtual worlds investments, believes that real profit is still elusive. "Virtual Worlds have witnessed considerable growth among consumers …
Also tagged: innovation, marketing, virtual worlds, metrics
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Groundswell: a Story About Lost InfluenceDigital Lifescapes | by David H. Deans - Aug 2, 2008 Has traditional advertising and public relations lost its prior influence on the public? That was the overriding question that the authors of the book "Groundswell: winning in a world transformed by social … Also tagged: collaboration, marketing, media, pr, engagement |
Digital Lifescapes | by David H. Deans - Jul 31, 2008
According to Nielsen Online the Web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in-store. A Nielsen survey in May 2008 found that among a …
FIXYOURTHINKING.COM - Jul 31, 2008
As reported by MacRumors: Brand Channel has compiled a list of "product placement" awards for movies. Apple, of course, has seen a huge rise in placements over the past 7 years. When looking back between 2001-2003 …
Digital Lifescapes | by David H. Deans - Jul 24, 2008
Driven by increased online video adoption, advertising spend continues to move online. As more American consumers go online to stream or download video content, the number of advertising-subsidized online video …
Also tagged: video, media, tv, segmentation, adoption