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Tags | Domains | Searches | Statistics | Options | Advanced Search |
Digital Lifescapes | by David H. Deans - Sep 29, 2008
The communications industry buzz makes unified communications (UC) sound like it will cause seismic shifts across the business world, according to the latest market study by In-Stat. In the long run, some grand …
Also tagged: messaging, transformation, adoption, uc
Digital Lifescapes | by David H. Deans - Sep 20, 2008
In a recent market study of North American and European SMB IT decision makers, Forrester Research attempted to determine the sources of information used in the buying process. They asked the following questions: When …
Also tagged: marketing, sales, messaging, digital marketing
Digital Lifescapes | by David H. Deans - Sep 7, 2008
A recent eMarketer assessment asked the pointed question, do business and online socializing actually mix? Apparently so, they conclude. As the number of business users of social networks continues to increase …
Also tagged: social networking, advertising, adoption
Digital Lifescapes | by David H. Deans - Aug 31, 2008
Business marketers cling to legacy marketing tactics that they admit fail to work as well as they would like, according to a Forrester Research assessment. By moving their marketing online, B2B marketers will evolve …
Also tagged: social networking, advertising, digital marketing
Digital Lifescapes | by David H. Deans - Aug 9, 2008
According to Forrester Research, the permanent transition from IT-led technology purchasing (IT) to business-led solutions implementation (BT) means that marketers must begin adopting "community marketing" disciplines …
Also tagged: marketing, creativity, engagement, interactive
Digital Lifescapes | by David H. Deans - Aug 2, 2008
Has traditional advertising and public relations lost its prior influence on the public? That was the overriding question that the authors of the book "Groundswell: winning in a world transformed by social …
Also tagged: marketing, media, advertising, pr, engagement
Digital Lifescapes | by David H. Deans - Jul 26, 2008
Eighty-six percent of industry stakeholders believe Near Field Communication (NFC) based proximity payments will be adopted, and it will happen with a collaboration model, bringing together banks, mobile operators …
Digital Lifescapes | by David H. Deans - Jul 22, 2008
The Human Network Effect of engaging online communities in the consumer world has become a huge success, and now a growing number of enterprises are seeing internal demand, according to the latest market study by ABI …
Also tagged: innovation, software, social networking, adoption
Digital Lifescapes | by David H. Deans - Jul 21, 2008
The Human Network Effect of engaging online communities in the consumer world has become a huge success, and now a growing number of enterprises are seeing internal demand, according to the latest market study by ABI …
Also tagged: innovation, software, social networking, adoption
Digital Lifescapes | by David H. Deans - Jun 30, 2008
Demand for software as a service (SaaS) business applications in the U.S. commercial sector is growing at a steady pace across all sizes of business and vertical markets, according to the latest market study by …
Also tagged: saas, segmentation, adoption, managed services