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Digital Lifescapes | by David H. Deans - Oct 9, 2008
According to an Ipsos study, one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody's increased focus on advertising and partnership appears to be paying off. But …
Also tagged: music, multimedia, drm, distribution, adoption
Digital Lifescapes | by David H. Deans - Oct 4, 2008
More than six out of ten Chief Marketing Officers (CMO) and other senior marketing professionals surveyed in the U.S. said that digital tactics (including mobile) accounted for more than one-quarter of their agency …
Also tagged: social networking, social media, digital marketing
Digital Lifescapes | by David H. Deans - Oct 2, 2008
There are two new approaches to home automation -- mainstream systems based on standardized technologies and packaged components, and home automation as a managed service offered through a broadband or wireless service …
Also tagged: security, ce, home networking, managed services
Digital Lifescapes | by David H. Deans - Sep 30, 2008
According to the latest In-Stat market study, the U.S. business market currently devotes the largest part of managed services spending to managed infrastructure in 2008 at 35 percent. Most of this current spending is …
Also tagged: smb, managed services, managed service provider
Digital Lifescapes | by David H. Deans - Sep 27, 2008
Have you seen a movie trailer online lately? Seems like they're surfacing more frequently in all types of rich media Ads. Online film marketing is truly expanding -- in both the scope and sophistication. In 2007 …
Also tagged: video, film, advertising, social media, microsite
Digital Lifescapes | by David H. Deans - Sep 27, 2008
When world's predicted four-billionth mobile phone subscription comes before the end of 2008, it will have taken just five full quarters for the latest billion net additions. The engine for this rapid growth has been …
Also tagged: africa, asia pacific, mobile, wireless, 3g, adoption
Digital Lifescapes | by David H. Deans - Sep 23, 2008
ComScore released results of a study into the online gaming category, indicating significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64. While the total …
Also tagged: gaming, advertising, segmentation, adoption, targeting
Digital Lifescapes | by David H. Deans - Sep 23, 2008
The home video market in Western Europe is expected to generate total retail revenues of 11 billion Euros by the end of 2008, with 97 percent of those revenues coming from packaged media (DVD and Blu-ray) and 3 percent …
Digital Lifescapes | by David H. Deans - Sep 22, 2008
While initial reactions to marketing and advertising messages on a mobile phone can often be negative, a recent survey from ABI Research finds that the level of responsiveness can often be improved through incentives …
Also tagged: mobile, advertising, incentive, adoption
Digital Lifescapes | by David H. Deans - Sep 20, 2008
In a recent market study of North American and European SMB IT decision makers, Forrester Research attempted to determine the sources of information used in the buying process. They asked the following questions: When …
Also tagged: collaboration, sales, messaging, digital marketing