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Digital Lifescapes | by David H. Deans - Aug 5, 2008
In the past year, two forces have emerged to radically change the definition of mobile video applications, according to the latest market study by In-Stat. First, Internet delivery of user-generated and professionally …
Also tagged: video, mobile, tv, pc, broadband, wi fi, device
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Groundswell: a Story About Lost InfluenceDigital Lifescapes | by David H. Deans - Aug 2, 2008 Has traditional advertising and public relations lost its prior influence on the public? That was the overriding question that the authors of the book "Groundswell: winning in a world transformed by social … Also tagged: collaboration, marketing, advertising, pr, engagement |
Digital Lifescapes | by David H. Deans - Jul 31, 2008
According to Nielsen Online the Web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in-store. A Nielsen survey in May 2008 found that among a …
Also tagged: advertising, sales, retail, ecommerce, ce
Digital Lifescapes | by David H. Deans - Jul 24, 2008
Driven by increased online video adoption, advertising spend continues to move online. As more American consumers go online to stream or download video content, the number of advertising-subsidized online video …
Also tagged: video, tv, advertising, segmentation, adoption
Digital Lifescapes | by David H. Deans - Jul 22, 2008
American advertisers are cutting back. Spending on U.S. advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion -- with the advertising portion reaching $249.1 billion, according to a market …
Also tagged: marketing, advertising, ecommerce, analytics
Digital Lifescapes | by David H. Deans - Jul 16, 2008
Venture capital and media firms have invested more than $161 million dollars in 16 virtual worlds related companies during the second quarter of 2008, not including two companies that were acquired for unknown amounts …
Also tagged: gaming, software, virtual worlds, vc, adoption
Digital Lifescapes | by David H. Deans - Jul 15, 2008
Futuresource Consulting released findings of its second annual home copying consumer research study. The research built upon the survey conducted last year, and key questions remained the same for annual benchmarking …
Digital Lifescapes | by David H. Deans - Jul 4, 2008
MTV Networks (MTVN) and Harris Interactive research reveals a companion metric to measuring audience size, offering a new way for advertisers to potentially target the most engaged and valuable TV and online audiences …
Also tagged: tv, advertising, broadband, analytics, segmentation
Digital Lifescapes | by David H. Deans - May 24, 2008
Revenue for the online gaming market in the Asia-Pacific region is expected to grow rapidly between 2008 and 2013, according to the latest market study by In-Stat. Key factors driving this growth include growing …
Also tagged: asia pacific, gaming, marketing, china, broadband
Digital Lifescapes | by David H. Deans - May 9, 2008
Aided by the major motion picture studios, Sony's Blu-ray format has emerged as the undisputed technology for high-definition DVD video, but according to new market data released by ABI Research, Blu-ray cannot rest on …
Also tagged: dvd, multimedia, marketing, tv, hdtv