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Digital Lifescapes | by David H. Deans - Sep 23, 2008
ComScore released results of a study into the online gaming category, indicating significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64. While the total …
Also tagged: gaming, marketing, advertising, segmentation, adoption
Digital Lifescapes | by David H. Deans - Sep 1, 2008
Virtual Worlds Management released the latest findings of its analysis of youth-oriented virtual worlds. There are now over 150 virtual worlds operating or in development with a focus on the youth market …
Also tagged: virtual worlds, segmentation, adoption
Digital Lifescapes | by David H. Deans - Aug 18, 2008
North American broadband service providers (SPs) witnessed a dramatic decline in the number of net new subscriptions in the second quarter of 2008, according to a market study by Strategy Analytics. While seasonality …
Also tagged: cable, broadband, telco, segmentation, adoption
Digital Lifescapes | by David H. Deans - Jul 27, 2008
Marketers need an intuitive framework that allows them to move away from treating customers as generic segments to focusing on an individual's buying process, according to the latest market study by Forrester Research …
Also tagged: marketing, segmentation, engagement
Digital Lifescapes | by David H. Deans - Jul 21, 2008
Are mass-media adverts obsolete? TV advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, according to a new market study by In-Stat. No longer does …
Also tagged: tv, advertising, personalization, cable, telco
Digital Lifescapes | by David H. Deans - Jun 18, 2008
Strategy Analytics released a forecast of virtual world adoption, which shows that over the next ten years 22 percent of global broadband users will have registered for one or more virtual worlds. This will result in …
Also tagged: marketing, virtual worlds, segmentation, adoption
Digital Lifescapes | by David H. Deans - Jun 16, 2008
Nielsen Online announced that based upon their latest market study, per person children consumed more streams than those over 18 and spent more time watching online video from home in April. Kids 2-11 viewed an …
Also tagged: video, multimedia, marketing, segmentation
Digital Lifescapes | by David H. Deans - Jun 13, 2008
Mobile advertising interest is developing worldwide, but revenues aren't likely to reach any significant volume until 2010, as market participants continue to wrestle with formats, standards, and pricing strategies …
Also tagged: mobile, advertising, personalization, wireless, telco
Digital Lifescapes | by David H. Deans - May 21, 2008
Austin, Texas, is the most Digital Savvy city, according to a new market analysis from consumer and media research firm Scarborough Research. Twelve percent of Austin adults are Digital Savvy, and they are almost …
Also tagged: multimedia, texas, austin, segmentation, indie
Digital Lifescapes | by David H. Deans - May 2, 2008
Virtual Worlds Management announced findings from a comprehensive study of accountable transactions showing that venture capital and media firms have invested more than $184 million dollars in 23 virtual worlds related …
Also tagged: social networking, virtual worlds, vc, segmentation