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Wal-Mart Changes Its Logo

brandcurve.com » 2008 » June » 30th » Wal-Mart Changes Its Logo

Tagged: logos, reputation management, rebranding, logo design, brand icon, brand perception, brand reputation, brand logo, wal mart logo, walmart logo

The Wal-Mart logo has been replaced with an updated, “sunnier” version. Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog. Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the people. I’m not sure if anyone is going to buy that, but nevertheless, the … Continue Reading »

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