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Beat Bad Buzz by Tracking Your Own Brand in the Blogosphere

businessandblogging.com » 2007 » August » 28th » Beat Bad Buzz by Tracking Your Own Brand in the Blogosphere

Tagged: business, general, blogging, search, branding, dell, corporate, public relations, risk management, jeff jarvis

Guest blogger Brittney Gilbert offers some practical advice for companies wanting to guard against bad buzz from the blogosphere. When widely read blogger Jeff Jarvis of BuzzMachine, AKA Internet Rockstar bought a Dell computer that bit the dust on him, he took to complaining about it on his website. He wrote several entries about “the lemon” he bought that basically exploded on him and the … Continue Reading »

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