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Business and Blogging - Apr 30, 2008
The following is an innovative ad for Microsoft Digital Advertising but it could just as easily be an ad for the use of blogging as a marketing tool. Take a look, enjoy a chuckle and then ponder how blogging can help …
Business and Blogging - Apr 29, 2008
Here at Business and Blogging we’ve emphasized the importance of building relationships again and again. Recently, a real life case study unfolded which demonstrated the importance of community in a dramatic way …
Business and Blogging - Apr 28, 2008
<> </> In previous posts, we’ve discussed the intellectual and physical demands of blogging. While I still tend to believe that neither of these is overwhelming for the average business owner or corporate …
Tagged: blogging
Business and Blogging - Apr 26, 2008
If you’re not careful, someone else might be able to use a variation of business name, blog URL, or other identifiable phrase and have access to the benefits that your brand has built up. A post from Eliza Feree at …
Business and Blogging - Apr 26, 2008
<> </> I’ve had business bloggers ask me whether it is okay to post off-topic occasionally. They worry that if they post something personal, or funny, or non-businesslike that they will lose …
Tagged: blogging
Business and Blogging - Apr 25, 2008
If you’re not careful, someone else might be able to use a variation of business name, blog URL, or other identifiable phrase and have access to the benefits that your brand has built up. A post from Eliza Feree at …
Business and Blogging - Apr 24, 2008
<> </> In my last post I discussed ways to get bloggers talking about you - assuming you don’t have a blog. But what if you do have a blog and it still appears that no one is paying attention? Much like …
Tagged: blogging
Business and Blogging - Apr 23, 2008
One of the questions that I’m frequently asked is: “how can we make sure that customers and potential customers are reading my company blog?” The answer to the question is simple: blog about topics that interest your …
Business and Blogging - Apr 22, 2008
<> </> Recently I mentioned that the only thing worse than having bloggers talking negatively about you, is to have them not talking about you at all!! I’ve created my own 21st century version of the …
Tagged: blogging
Business and Blogging - Apr 21, 2008
Should bloggers have limits on how they cover sports? Apparently, many sport organizations think so. The New York Times has posted a piece today on the Tension Over Sports Blogging. Sports franchises are beginning to …