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Business and Blogging - May 12, 2008
<> </> Dear Business and Blogging, I took your advice and started a blog for my small business. But so far I have seen very little traffic. Am I doing something wrong or is this whole thing a waste of my …
Tagged: blogging
Business and Blogging - May 10, 2008
Does your Mom blog? If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does. Just in time for Mother’s Day, Mom blogs are in the news again. I found this link …
Tagged: blogging, marketing, public relations
Business and Blogging - May 9, 2008
Does your Mom blog? If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does. Just in time for Mother’s Day, Mom blogs are in the news again. I found this link …
Tagged: blogging, marketing, public relations
Business and Blogging - May 8, 2008
In my last post I wrote about the challenge that corporations face in building trust with their potential customers. Not too surprisingly, word of mouth feedback from “people just like me” was seen as more credible …
Tagged: public relations
Business and Blogging - May 7, 2008
Today’s Houston Chronicle has the story of a website developer who lost her Internet service unexpectedly. Facing an outage of several days the website developer, Tracey Lee Wallace, was frustrated. Wallace used her …
Tagged: corporate, crisis management, public relations
Business and Blogging - May 7, 2008
<> <> </> Who would you trust more to tell you the truth? The CEO of a major corporation or one of its employees? Corporate advertising or a blog? A story on TV or a story from a friend? If you are …
Tagged: corporate
Business and Blogging - May 5, 2008
It was with amazement that I read The True Story of a Bogus Blog by Andrew Adam Newman in Adweektoday. Has the corporate world learned nothing about the public’s reaction to fake blogging ? In this latest fake blog …
Tagged: marketing, corporate, ethics, reputation management
Business and Blogging - May 5, 2008
<> <> </> (www.businessandblogging.com) I don’t know about you, but whenever I pass a neighborhood restaurant or small business with an “Out of Business” sign I feel a small pang of regret. I wonder …
Tagged: small business
Business and Blogging - May 3, 2008
A few weeks ago I began examining whether or not the micro blogging tool, Twitter, could be useful as for businesses. I first posted about the possiblities of Twitter as a Business tool with this post and made further …
Business and Blogging - May 3, 2008
<> </> I don’t know about you, but whenever I pass a neighborhood restaurant or small business with an “Out of Business” sign I feel a small pang of regret. I wonder whether there was something I could …
Tagged: small business