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» 2008 » AprilApr 30, 2008
The following is an innovative ad for Microsoft Digital Advertising but it could just as easily be an ad for the use of blogging as a marketing tool. Take a look, enjoy a chuckle and then ponder how blogging can help …
Apr 29, 2008
Here at Business and Blogging we’ve emphasized the importance of building relationships again and again. Recently, a real life case study unfolded which demonstrated the importance of community in a dramatic way …
Apr 26, 2008
<> </> I’ve had business bloggers ask me whether it is okay to post off-topic occasionally. They worry that if they post something personal, or funny, or non-businesslike that they will lose …
Tagged: blogging
Apr 25, 2008
If you’re not careful, someone else might be able to use a variation of business name, blog URL, or other identifiable phrase and have access to the benefits that your brand has built up. A post from Eliza Feree at …
Apr 24, 2008
<> </> In my last post I discussed ways to get bloggers talking about you - assuming you don’t have a blog. But what if you do have a blog and it still appears that no one is paying attention? Much like …
Tagged: blogging
Apr 23, 2008
One of the questions that I’m frequently asked is: “how can we make sure that customers and potential customers are reading my company blog?” The answer to the question is simple: blog about topics that interest your …
Apr 22, 2008
<> </> Recently I mentioned that the only thing worse than having bloggers talking negatively about you, is to have them not talking about you at all!! I’ve created my own 21st century version of the …
Tagged: blogging
Apr 21, 2008
This entry was chosen as one of the best for the Business Channel “Take Your Sons and Daughters To Work Day” contest. Your comments will count as votes - the most commented post between now and April 30 wins! The …
Tagged: contest
Apr 18, 2008
Just a reminder - the b5media contest in honor of Take Your Sons and Daughters to Work Day closes at 11:59pm EST on April 20. Comments left after that time (while welcome) cannot be part of the contest. If you haven’t …
Apr 17, 2008
At the beginning of the month, I posted here about the importance of sharing information on your business blog. The post dealt mainly with the fear that some businesses have about sharing information, and how shared …