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  1. Lessons From a Vacation

    Business and Blogging - Nov 10, 2008

    I spent the weekend on a much-needed vacation camping on the Hiwassee River in Tennessee, and I tried my hand at Fly Fishing for the first time. I can see how people get addicted to fly fishing. It’s more than simply

  2. Slick is Dead

    Business and Blogging - Nov 10, 2008

    In anticipation of Hugh MacLeod’s upcoming interview. I got to thinking about why we’re talking about this whole “conversation” thing. Is the statement “a market is a conversation” true? Here’s one answer, on my

    Also tagged: marketing, writing, social media

  3. Slick is Dead

    Business and Blogging - Nov 7, 2008

    In anticipation of Hugh MacLeod’s upcoming interview. I got to thinking about why we’re talking about his whole “conversation” thing. Is the statement “a market is a conversation” true? Here’s one answer, on my

    Also tagged: marketing, writing, social media

  4. To Define Your Audience, First Define Your Purpose

    Business and Blogging - Nov 6, 2008

    I got this question from Lela as a comment to another post: On Accounting Solver I’m not quite sure who the target audience was before, but I’m thinking of targeting different audiences that would be interested in

    Also tagged: general, branding

  5. The Pain-free Blog Formula: TM/4=B

    Business and Blogging - Nov 5, 2008

    I know, you didn’t know you were going to need Algebra to run an effective blog, right? Don’t worry. This formula will take away all of your anxiety about creating and maintaining a business blog. I promise. Once you

    Also tagged: skills, tips, project management, knowledge management

  6. You Don’t Wallpaper a House With a Jackhammer

    Business and Blogging - Nov 4, 2008

    Okay, as promised, I want to kickstart a conversation about Search Engine Optimization. The big question that keeps popping up is: should you optimize your blog posts or not. My short answer? I couldn’t care less. If

    Also tagged: seo

  7. The New “Business & Blogging” Manifesto

    Business and Blogging - Nov 3, 2008

    Okay, gather ’round kiddies. Let’s define what we believe to be true about blogging for business. This is not a comprehensive list, but I believe it covers the basics and gives us a solid starting point for the journey

    Also tagged: general

  8. Saying Good-bye or How to Plan for Blogger Turnover

    Business and Blogging - Oct 31, 2008

    Dear Business and Blogging Readers, I’ve really struggled with this post - even though it’s one of the shorter ones I’ve written. I’ve never been good with “Good-byes.” I’m much better with “Hello’s”, “See You

  9. Do Candy Companies Blog?

    Business and Blogging - Oct 30, 2008

    (www.businessandblogging.com) On the eve of Halloween, I thought it might be a good time to examine whether candy companies are taking advantage of the benefits that blogging offers. Here’s what I found: I started

    Also tagged: corporate

  10. Dear Business and Blogging - How to Guest Post

    Business and Blogging - Oct 30, 2008

    Dear Business and Blogging, I have a website for my small business. I like the idea of a blog as a marketing tool but I just can’t commit to updating a regular blog right now. Any thoughts on how I can still take

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