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BuzzMachine - Sep 13, 2008
Joe Nocera tells a cautionary tale in today’s NY Times about Google’s power in advertising. The man who runs Sourcetool.com complained to the Justice Department after Google found that his site didn’t live up to its …
BuzzMachine - Sep 9, 2008
The Justice Department has hired a litigator to look at going after Google and its growing dominance in advertising. This isn’t surprising, of course. It’s the yin-yang of American business: we love success stories …
BuzzMachine - Aug 4, 2008
That underwear ad you see to the right is one of 483 million American Apparel is serving, making it the No. 1 fashion advertiser online, according to Comscore. That amazes me: that the top advertiser would also be …
Also tagged: default
BuzzMachine - Jul 23, 2008
I so like that underwear ad that’s over to the right right now that I think I might pay the advertiser to keep it. A reader complained that it is irrelevant advertising but I say: Isn’t underwear relevant to us all?
Also tagged: default
BuzzMachine - Jul 3, 2008
Is Google psychoanalyzing me? I just noticed that all the AdSense ads on the page with this post were for anger management. Well, I didn’t think I sounded angry. How did Google conclude that I was? Is it targeting …
BuzzMachine - Jun 7, 2008
In an interview with the Washington Post, Steve Ballmer goes a bit farther than even I would go killing print. But that’s the problem; that’s the way print people look at it. What he’s really saying is that delivery …
Also tagged: microsoft, google, default, exploding tv, wwgd
BuzzMachine - May 19, 2008
Mark today in the history of media. In today’s NY Times, we hear an ad guy praising networks over portals (and by portal, we don’t just mean Yahoo, we mean any closed media property, including TV networks and newspaper …
Also tagged: default, networks, newarchitecture, wwgd
BuzzMachine - May 16, 2008
One theme that came out loud in and clear, to me at least, from the panel on the internationalization of media brands that I ran at OPA this morning is this: Top brands with international traffic should be banding …
BuzzMachine - Mar 25, 2008
OpenX is building the start of a new, more open ad network infrastructure. My Guardian column this week starts with a recast of my blog post about Google Ad Manager and then breaks a wee bit of news: OpenX (nee …
Also tagged: default, guardian, newarchitecture, openads, newbiznews
BuzzMachine - Mar 18, 2008
It warms my cockles to see a local blog ad network start, especially from a company as big as CBS’ station group. They just announced a new widget ad network in 13 of their local markets (the owned & operated …
Also tagged: default, exploding tv, hyperlocal, newsinnovation, newbiznews, openadnetwork