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PubMatic Launches Ad Default Optimization Service To Boost Revenues

centernetworks.com » 2008 » May » 29th » PubMatic Launches Ad Default Optimization Service To Boost Revenues

Tagged: advertising, quick news, pubmatic

Advertising optimization service PubMatic has launched a new service today that will help site publishers maximize their revenue even more than what PubMatic could do previously. The new service is a default optimization service. Most ad networks will run some level of "default" ads -- these are the ads that are displayed when the ad network has no paid ad to show. These default ads are … Continue Reading »

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