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CMSWire.com - All News - Dec 3, 2008
The shift away from blind faith and unquestioned brand loyalty is good for both customers and organizations.
Also tagged: gerry mcgovern, web content, web cms, featured articles, web publishing, content optimzation, intelligent marketing
CMSWire.com - All News - Nov 25, 2008
The DOW is in a free fall, your retirement plan is worthless and your dog has up and decided to fend for himself. Times are bleak and that means it's time to break out the one true no-nonsense money making machine …
Also tagged: tips and tricks, web content, web cms, portal, knowledge management, intranet, james robertson, cms roi, productivity metrics
CMSWire.com - All News - Nov 24, 2008
There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start.
Also tagged: web design, gerry mcgovern, web content, web cms, featured articles, knowledge management, web publishing, content migration, optimizing content
CMSWire.com - All News - Nov 17, 2008
The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.
Also tagged: usability, web design, gerry mcgovern, web content, web cms, featured articles, enterprise 2 0, knowledge management, web publishing, optimizing content
CMSWire.com - All News - Nov 10, 2008
Listening to customers is not enough. You must listen to the right ones.
Also tagged: tips and tricks, usability, web design, gerry mcgovern, web content, web cms, featured articles, web publishing, optimizing content
CMSWire.com - All News - Nov 4, 2008
Web analytics has become increasingly mainstream. And with advent of web events vs. pages, video analytics and now the surge of mobile content metrics, the field has become a rather complex one. I'm sitting in the one …
Also tagged: events, tips and tricks, web analytics, web content, analytics, web cms, web publishing, phil kemelor, optimizing content, jboye08
CMSWire.com - All News - Oct 27, 2008
A self-service website can only be effective when people can complete the tasks they came to complete.
Also tagged: usability, web design, gerry mcgovern, web content, featured articles, web publishing, optimizing content
CMSWire.com - All News - Oct 20, 2008
It's time for a more realistic view of technology. Human input is still useful, and in some situations essential.
Also tagged: usability, web design, gerry mcgovern, web content, web cms, featured articles, web publishing, optimizing content
CMSWire.com - All News - Oct 13, 2008
Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use?
Also tagged: usability, search, taxonomy, gerry mcgovern, web content, web cms, featured articles, knowledge management, web publishing, optimizing content
CMSWire.com - All News - Oct 6, 2008
We don't scan a webpage. Instead, we scan a particular block or section of it.
Also tagged: tips and tricks, usability, web design, gerry mcgovern, web content, featured articles, web publishing, optimizing content