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  1. Creating the Right Reality on the Web

    CMSWire.com - All News - Mar 12, 2008

    Your web copywriting doesn't describe reality, it creates it. In fact, every word you feature on your website has the ability to build -- or damage -- how prospects perceive you. What you say and how you write it

    Also tagged: tips and tricks, web content, featured articles, web publishing, optimizing content

  2. Finding People: Top Task on the Web

    CMSWire.com - All News - Mar 10, 2008

    The Web is supposed to replace manual service with self-service, but sometimes our number one task on a website is to find someone to talk to.

    Also tagged: web content, featured articles, optimizing content

  3. Web Customer-Centricity: Save Time and Money

    CMSWire.com - All News - Mar 3, 2008

    The absolute essence of being customer-centric on the Web is a relentless focus on saving customers time and money.

    Also tagged: web content, web cms, featured articles, web publishing, optimizing content

  4. Your Website: Just Words?

    CMSWire.com - All News - Feb 26, 2008

    Words are the building blocks of every website. But then, words are the building blocks of modern civilization.

    Also tagged: web content, featured articles, web publishing, optimizing content

  5. Brand Strategy: Distinct or Extinct

    CMSWire.com - All News - Feb 22, 2008

    How you present yourself on your website can make, maim or kill your business. But before you can even consider placing a word on your website, you need to establish a brand strategy.

    Also tagged: tips and tricks, web content, web publishing, web branding

  6. Some Customers are not Worth Caring About

    CMSWire.com - All News - Feb 18, 2008

    Website success has as much to do with figuring out who is NOT your customer, and the information you will NOT provide, as anything else.

    Also tagged: web content, featured articles, web publishing, optimizing content

  7. How I Came to Love Ryanair

    CMSWire.com - All News - Feb 11, 2008

    The Web customer is increasingly immune to marketing hype and advertising dream-making.

    Also tagged: tips and tricks, web content, web cms, featured articles, web publishing, optimizing content

  8. Breaking Barriers on the Web

    CMSWire.com - All News - Feb 6, 2008

    Have you ventured 'outside the box' today? Many businesses claim they’re innovative when it comes to the Internet, but few seem to demonstrate it. Most stay on the cushy path, eagerly following cyber herds with the

    Also tagged: web content, featured articles, knowledge management, web publishing, optimizing content

  9. Is the Organization the Enemy of the Customer?

    CMSWire.com - All News - Feb 5, 2008

    What is good for the organization and what is good for the customer are not always the same thing.

    Also tagged: tips and tricks, web content, web cms, featured articles, optimizing content

  10. Web Professional: Are You Ready to Serve?

    CMSWire.com - All News - Jan 28, 2008

    Those who enjoy serving customers will be the ones who create successful web careers.

    Also tagged: web content, web cms, featured articles, web publishing, optimizing content

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