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Anatomy of an Apple rumor: ‘The Brick’

cnn.com » 2008 » September » 28th » Anatomy of an Apple rumor: ‘The Brick’

Tagged: apple, aapl, tivo, mini, blu ray, macbook, tuaw, tablet, brick, apple tv, macbook mini

Like nature, the Apple rumor mill abhors a vacuum, and for much of this month it has been filled with talk of “the Brick.” What is the Brick? The question was first posed the day after Steve Jobs’ “Let’s Rock” keynote address by Cleve Nettles on the Apple blog 9 to 5 Mac. He wrote that a tipster with “a solid track record” told him that the mid-October introduction of a new line of MacBooks (see Continue Reading »


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