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Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

commonsensepr.com » 2008 » May » 14th » Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

Tagged: podcasts, marketing, customers, social media, journalism, creativity, ethics, promotions, spin, audiences, persuasion

If a little bit of advertiser involvement in podcasts is good, a lot is better, right? No! Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising). On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their sponsors. This was a blessed relief from the … Continue Reading »

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