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If You Screw Up, Don’t Quibble

commonsensepr.com » 2008 » May » 19th » If You Screw Up, Don’t Quibble

Tagged: customers, pr, reputation management, media relations, communication skills, crisis communications, checklists, apologies

A yearbook publisher screwed up in a major way when an employee pasted students’ heads on other bodies. Lifetouch National School Studios apologized and offered to re-do the publication prep and pay for reprinting the high school yearbook. Then, instead of shutting up, they went on to explain that the high school involved made an “unusual and definitely very particular” photo editing request … Continue Reading »

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