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CBC Bumbles Messaging about Hockey Night Theme Song

commonsensepr.com » 2008 » June » 12th » CBC Bumbles Messaging about Hockey Night Theme Song

Tagged: marketing, pr, buzz, spin, reputation management, persuasion, communication tactics, executive mindset, crisis communications, key messages

You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song. “That theme is too recognizable,” one exec said to the other. “Is that really worth a couple of million dollars?” (Pardon me while I get out my calculator and figure out how much cash the theme song would generate in mobile phone ring tones at $3 per … Continue Reading »

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