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Packaging Content for Different Uses

commonsensepr.com » 2008 » June » 19th » Packaging Content for Different Uses

Tagged: marketing, writing, creativity, promotions, audiences, communication tactics

Just because you come up with an annual report or a brochure that works well on the rack, doesn’t mean that’s how the information should be presented in all circumstances. People have different needs and interests, so if you want your content to reach more people, you should package it differently appropriate to different uses. The marketing of music when I was growing up is a good example of … Continue Reading »

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