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Quick Tip: Answer the Question ‘Why Should I Care?’

commonsensepr.com » 2008 » June » 22nd » Quick Tip: Answer the Question ‘Why Should I Care?’

Tagged: quick tips, writing, audiences, persuasion, communication skills, employee communications, speechwriting

The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them. Unless you can communicate quickly what value will come from reading your information, they may not even get past the heading. Assuming you are distributing something that has value to people, it’s your responsibility to signal that value in the first few words … Continue Reading »

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