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Tagged: marketing, customers, reputation management, audiences, communication skills
Your customers/clients have predictable needs. Any organization that doesn’t act on its knowledge of those needs, risks alienating the people it most wants to impress. I wrote the other day about talking on the phone with the local agency that handles driving tests. The follow-up call today, to book a road test, offered up another example of making false assumptions about your clients. I booked … Continue Reading »