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» 2007 |
Soliciting Content for Internal Communications VehiclesDec 31, 2007 Some corporate communications departments face the unending task of soliciting articles and bulletins for the employee newsletter. If there isn’t an existing cadre of regular correspondents, they have to try to build a … Tagged: writing, social media, advocacy, audiences, office politics, persuasion, communication tactics, pr tools, strategic thinking, employee communications |
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IBM’s Podcasting Free-for-all Shows the Benefits of Trusting EmployeesDec 30, 2007 To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees. The result has been impressive, with employees from all … Tagged: work, networking, social media, creativity, communication tactics, pr tools, executive mindset, employee communications |
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Crisis Response over Customer Password Leak Looks InadequateDec 18, 2007 The days are gone when it’s possible to respond to an online security slip-up by minimizing the potential damage to customers. Business customers of Canada Post complained that they were able to view other customers’ … Tagged: customers, pr, spin, reputation management, crisis communications, apologies |
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Quick Tip: Ask for the BusinessDec 9, 2007 This is a bit of advice that people in sales always drive home. Don’t forget to ask for the business of the person you’re dealing with. It’s not enough to explain why you could do a good job. You have to openly … Tagged: work, quick tips, customers, agencies, consulting, persuasion |
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Wrapping Branding in Random Acts of KindnessDec 8, 2007 My Scrooge-like impulse kept the cursor hovering over the Delete button for a while, as I read the e-mail from the advertising end of the blog networks I’m affiliated with. (First rule of journalism - treat the … Tagged: marketing, customers, creativity, promotions, audiences, communication tactics, event management |
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We’re All in Customer RelationsDec 6, 2007 Unless you don’t work, no matter what you do, you serve customers in some way. Just because our public relations jobs don’t involve direct sales, doesn’t mean we can’t help our organizations meet or exceed the … Tagged: work, marketing, customers, persuasion, employee communications |
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Smart PR: Your Website Should Be a Media ResourceDec 4, 2007 You spend a lot of time and energy trying to interest the media in covering your organization. Don’t drop the ball and leave them begging for support materials. That’s what the media section of your website is for … Tagged: social media, audiences, media relations, communication tactics, pr tools |
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Top Public Relations Posts - September to NovemberNov 30, 2007 Here are some of Common Sense PR’s most-read posts in recent months Strumpette’s Amanda Chapel Calls it Quits Taliban Winning the PR War - What Planet Am I On? Lululemon Has a Secret that Undermines its Reputation … Tagged: quick tips, pr, best of |
Nov 30, 2007
Conrad Black is a saint. The character references flooded in for the convicted executive’s sentencing. They describe a compassionate, thoughtful, generous man. Why did Black have to pay $30 million in legal fees to …
Tagged: ethics, reputation management, executive mindset, crisis communications
Nov 29, 2007
The Mulroney spin machine will gear up again today, as a former business associate testifies about the details behind a cash payment. Canada’s former prime minister is facing heat from allegations by Karlheinz …
Tagged: politics, ethics, spin, reputation management, media relations, communication tactics, executive mindset, crisis communications, apologies