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» 2008Aug 5, 2008
You have to feel sorry for social media companies. Take Obvious Corp., creators of the messaging/microblogging service Twitter. The Little Service that Could grew quickly attracted millions of users, who all expected …
Tagged: customers, social media, pr, reputation management, communication tactics
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Greyhound’s PR Dilemma after Decapitation Highlights Bus Security IssueAug 3, 2008 The reflective Greyhound emblem shone brightly in the still photos and video of the scene where a bus passenger repeatedly stabbed a young man before cutting off his victim’s head and then leering at other passengers … Tagged: customers, pr, reputation management, media relations, communication tactics, crisis communications, apologies |
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Giving Thanks: A Weekly Routine that’s Good for the SoulAug 2, 2008 In our house, Sunday dinners are special. It’s the one time each week when we make a point of being together as a family. When the first person is nearly done their food, they start Appreciations and Complaints … Tagged: social media, agencies, sources, pr, best of, blogroll |
Aug 1, 2008
The average human brain isn’t trained to perform memorization tricks in front of an audience. So maybe we should alter our language and our powers of persuasion to accommodate the vast majority of us drones who are …
Tagged: creativity, communication tactics, strategic thinking, executive mindset
Aug 1, 2008
We’ve all experienced the rogue employee who wipes out any goodwill you felt for a restaurant or a service supplier with their attitude. Well, corporate cultures can be just as toxic to the customer relationship, but …
Tagged: marketing, customers, pr, persuasion, strategic thinking, employee communications
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Quick Tip: Follow your Gut in Business, as in LifeJul 31, 2008 How many times have you had a bad feeling about a situation or a person, only to have your concerns confirmed? Top executives tend to be very decisive, and a lot of that certainty comes from their instincts, not their … Tagged: work, quick tips, careers, office politics, communication tactics, executive mindset |
Jul 26, 2008
If Microsoft doesn’t want to buy Yahoo, why do executives keep talking about the acquisition-gone-wrong? The continued dribble of comments about potential side-deals and semi-deals must be distracting to Microsoft …
Tagged: pr, buzz, spin, office politics, communication tactics, strategic thinking, executive mindset, employee communications, key messages
Jul 26, 2008
Even if you don’t know the original source for a fact or a quotation, you need to indicate that it’s not your idea. Otherwise, your audience will assume you are either too dim to know that you’re borrowing from …
Tagged: writing, sources, ethics, audiences, persuasion, communication skills, speechwriting
Jul 26, 2008
I’ve been to a lot of funerals this year. Too many of them have included a sales pitch for the religious choice of the deceased. This strikes me as an odd choice. The religious affiliation (or lack thereof) of the …
Tagged: marketing, ethics, audiences, communication skills, speechwriting
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How Do You Spell Hiatus? Common Sense PR Is Taking a BreatherJul 26, 2008 Thanks everyone who sent me a note about guest blogging or co-blogging on Common Sense PR. For the time being, I’m going to step back from postings here. Not sure when things will resume, and whether I’ll be part of … Tagged: pr |