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Yearly Archives: 2007, 2008

Latest news from Common Sense PR

  1. Movie Trailers: Why Do they Reveal the Whole Movie, Instead of Teasing?

    Jul 5, 2008

    I saw Wanted yesterday, with Angelina Jolie and James McAvoy. The whole thing felt like a trailer, with action money shots coming (pardon the pun) at you one after the other. It fell far short of the Jason Bourne

    Tagged: marketing, creativity, buzz, promotions, audiences, communication tactics, celebrity pr

  2. Just-in-time Open Collaboration Sets Web 2.0 Apart from Most Business Models

    Jul 3, 2008

    It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content. In the spirit of barcamps and podcamps before it, Jeremiah Owyang is offering

    Tagged: research, networking, presentations, social media, entrepreneurs, creativity, buzz, strategic thinking, conferences and webinars, event management

  3. Businesses Chafe at Consumer Reviews

    Businesses Chafe at Consumer Reviews

    Jul 3, 2008

    Reviews are hell. Writers, actors, directors and restaurant owners hate them. And so do business owners. It’s never easy observing or taking part in a discussion about your business, especially when customers are

    Tagged: marketing, customers, social media, pr, buzz, spin, reputation management, audiences, media relations, communication tactics, executive mindset

  4. Client Point of View II: The Next Phone Call

    Jul 1, 2008

    Your customers/clients have predictable needs. Any organization that doesn’t act on its knowledge of those needs, risks alienating the people it most wants to impress. I wrote the other day about talking on the phone

    Tagged: marketing, customers, reputation management, audiences, communication skills

  5. Marketing & PR News & Ideas, June 13 2008

    Marketing & PR News & Ideas, June 13 2008

    Jun 13, 2008

    Worth reading: NowPublic and Who’s Doing Whom a Favour? - The consumer-generated news site responds to a complaint about the process for approving the use of photos. DarrenBarefoot.com Prentice’s Staff Scrubbing

    Tagged: politics, social media, journalism, buzz, advocacy, communication tactics, news and ideas