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Jul 5, 2008
I saw Wanted yesterday, with Angelina Jolie and James McAvoy. The whole thing felt like a trailer, with action money shots coming (pardon the pun) at you one after the other. It fell far short of the Jason Bourne …
Tagged: marketing, creativity, buzz, promotions, audiences, communication tactics, celebrity pr
Jul 3, 2008
It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content. In the spirit of barcamps and podcamps before it, Jeremiah Owyang is offering …
Tagged: research, networking, presentations, social media, entrepreneurs, creativity, buzz, strategic thinking, conferences and webinars, event management
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Businesses Chafe at Consumer ReviewsJul 3, 2008 Reviews are hell. Writers, actors, directors and restaurant owners hate them. And so do business owners. It’s never easy observing or taking part in a discussion about your business, especially when customers are … Tagged: marketing, customers, social media, pr, buzz, spin, reputation management, audiences, media relations, communication tactics, executive mindset |
Jul 1, 2008
Your customers/clients have predictable needs. Any organization that doesn’t act on its knowledge of those needs, risks alienating the people it most wants to impress. I wrote the other day about talking on the phone …
Tagged: marketing, customers, reputation management, audiences, communication skills
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Marketing & PR News & Ideas, June 13 2008Jun 13, 2008 Worth reading: NowPublic and Who’s Doing Whom a Favour? - The consumer-generated news site responds to a complaint about the process for approving the use of photos. DarrenBarefoot.com Prentice’s Staff Scrubbing … Tagged: politics, social media, journalism, buzz, advocacy, communication tactics, news and ideas |