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Common Sense PR - Jul 14, 2008
Worth reading: How to Succeed in PR Campaigns - Public relations professor Karen Russell gives pointers to students about the practical portion of their studies - a campaign. My Five Worst Professional Mistakes - …
Also tagged: marketing, social media, sources, pr, entry level pr
Common Sense PR - Jun 13, 2008
Worth reading: NowPublic and Who’s Doing Whom a Favour? - The consumer-generated news site responds to a complaint about the process for approving the use of photos. DarrenBarefoot.com Prentice’s Staff Scrubbing …
Also tagged: politics, social media, journalism, buzz, advocacy, communication tactics
Common Sense PR - May 11, 2008
Worth reading: I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation. The ‘Mystery’ of Lousy Customer Service - An adversarial attitude …
Also tagged: marketing, customers, branding, ads, sources, customer service, pr, steve jobs, communication tactics, phil gerbyshak, drew mclennan, employee engagement, david zinger
Common Sense PR - Apr 28, 2008
Worth reading: Boo! jetBlue , and jetBlue Adds Insult to Injury - Washington D.C. communications/social media consultant Geoff Livingston writes on his new personal blog about getting an inadequate customer service …
Also tagged: politics, marketing, customers, social media, pr
Common Sense PR - Apr 14, 2008
Worth reading: Today Is Blogger Appreciation Day (Unofficial) - With momentum and attention shifting to micro-blogging tools like Twitter, bloggers may be feeling a bit ignored, says Problogger Darren Rowse. He …
Also tagged: marketing
Common Sense PR - Apr 10, 2008
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political …
Also tagged: politics, pr, ethics, buzz, advocacy, promotions, spin, reputation management, communication tactics, executive mindset, crisis communications
Common Sense PR - Apr 7, 2008
After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event. The source - a high school in Australia - was a bit unexpected, but the quality of commentary …
Also tagged: ethics, advocacy, promotions, spin, event management
Common Sense PR - Apr 1, 2008
Worth reading: Will the Freemium Model Work for Photoshop? Techdirt’s Mike Masnick suggests that Adobe is heading in the right direction with a free web-based photo editor, but that it needs to be more than a …
Also tagged: marketing, social media, pr
Common Sense PR - Mar 7, 2008
Worth reading: 8 Ways to Avoid Information Overload - Dean Rieck guest posts on Copyblogger about how to keep your writing lean and clean. Enough with Blogger Strategies! - Dave Fleet talks about how organizations …
Common Sense PR - Feb 25, 2008
The media is obsessed with bad news. Given the chance, they will take the worst possible angle on a story and play it up. Just ignore the average sports story, the average business story, the average lifestyles story …
Also tagged: humor, journalism, ethics, spin