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  1. Reliance Launching Ad-Subsidized Mobile Game Storefront

    Reliance Launching Ad-Subsidized Mobile Game Storefront

    contentSutra.com - Nov 6, 2008

    Reliance's push into the mobile entertainment space continues…The Indian media juggernaut is now launching its own application storefront to distribute more than 900 ad-supported games on mobile. Pulling from

    Also tagged: 228, 244

  2. Capital18, Goosefish Media Back Vertical Ad Network Firm

    contentSutra.com - Oct 15, 2008

    NetworkPlay.in, an audience focused vertical ad network company, has announced that it has raised undisclosed seed funding from Capital18 (Network18's VC/PE arm) and Goosefish Media Ventures. The firm has also

    Also tagged: 235

  3. BigAdda Eyes $4-5 mn Revenue; The Myth Of Registered Users

    contentSutra.com - Aug 31, 2008

    BigAdda, Reliance ADAG's social networking play, is eying $4 - $5 million (approx Rs 17 crore) within the next 12 months, expecting a majority of the same to come from advertisements. ET quotes COO, Shivanandan Pare

    Also tagged: 233, 474, 490, 699

  4. NetXcell Launches Voice Exchange Facility, Mobismart

    contentSutra.com - Aug 26, 2008

    NetXcell, the Hyderabad based Mobile VAS company, has launched a hosted voice exchange facility, Mobismart. The demo here explains the flow. Essentially, this is the spam version of SMS on voice. You upload your voice

    Also tagged: 228

  5. Mobile Ad Firm Rhythm New Media Pulls Out of UK And India

    contentSutra.com - Aug 18, 2008

    Heavily-backed mobile advertising firm Rhythm New Media, based in Mountain View, CA, has pulled out of UK, and closed its offices there, according to NMA, citing sources. The pull out is surprising considering the

    Also tagged: 228

  6. India Accounts For 10% Of Global Ad Impressions; We Expect To Double Growth In Six Months: AdMob

    contentSutra.com - Aug 13, 2008

    In the second in a series of two interviews on mobile web advertising, we speak with Niren Hiro, Vice President, Business Development at AdMob Inc. CS: How do you propose to help increase net spend on mobile? NH

    Also tagged: 228

  7. 40% Rise In CPM In First Half , Need To Educate Market, Increase Net Spends: mKhoj

    contentSutra.com - Aug 12, 2008

    In the first of a series of two interviews on mobile web advertising, we speak with Abhay Singhal, Vice President, Corporate Sales and a co-founder of mKhoj. CS: How do you propose to help increase net spends on

    Also tagged: 228

  8. Airtel Claims 0.26 Million mCommerce Subs; To Pilot Mobile Transaction Platform

    contentSutra.com - Aug 11, 2008

    Airtel will be piloting a SIM based application called eCogNito, developed by XIUS-bcgi. The release quotes Pallab Mitra, Head, m-Commerce, stating they currently have 2,60,000 customers signed up. eCogNito is being

    Also tagged: 488, 486

  9. Ybrant Digital To Bid On US-Based Direct Marketer Media Breakaway: Report

    contentSutra.com - Jul 21, 2008

    Here's an odd one… Ybrant Technologies, the Hyderabad-based digital marketing firm, is reported looking to buy Media Breakway, the US direct marketing firm with a spammy past. The Economic Times says that Ybrant would

    Also tagged: 230

  10. Microsoft Funded Oxigen Launches E-Wallet

    contentSutra.com - Jul 10, 2008

    Delhi Based Microsoft (NSDQ: MSFT) funded Oxigen Services has launched OxiCash, a pre-paid wallet accessible through mobile and PC. The wallet allows a user to pay telephone bills, book tickets and buy content

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