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Copyblogger - Jun 30, 2008
In the world of selling, you can use testimonials – among other techniques – to take advantage of the principle of “Social Proof.” According to this principle, all of us look to others to help us decide how to act. The …
Tagged: blogging, copywriting
Copyblogger - Jun 27, 2008
As promised, I’ve done a review of The Ultimate Desktop Copy Coach from Clayton Makepeace. The course just became publicly available about 30 minutes ago, and there are lots of extra bonuses thrown in for those who …
Tagged: copywriting
Copyblogger - Jun 26, 2008
Once you decide to learn more about online copywriting, you quickly find out there are two schools of thought. One school hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the …
Tagged: copywriting
Copyblogger - Jun 25, 2008
Some people write to sell, and other people write to tell stories in novels and film. Pretty cut and dry, right? A copywriter is the selling type… she uses her talents to promote a person, place, thing, or idea. That …
Tagged: copywriting, creativity, what s your story
Copyblogger - Jun 24, 2008
Whether you enjoyed his material or not, George Carlin was a gifted writer and performer with a particular talent for language. Not only in his wonderfully rhythmic word choice, but also in his ruthless linguistic …
Tagged: blogging, copywriting, creativity
Copyblogger - Jun 23, 2008
As a content marketing strategy, what’s the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you’re hoping for? Is it reciprocity, social …
Tagged: blogging, copywriting, persuasion, blog psychology
Copyblogger - Jun 20, 2008
In earlier posts, I talked about how to use emotional benefits to drive reader interest, and gave you some sample headlines you could use as a jumping-off point. Emotional benefits trigger the “me-want” response. They …
Tagged: copywriting, selling, persuasion
Copyblogger - Jun 19, 2008
Guest post by Mike Figliuolo. As mentioned recently here on Copyblogger, Narcissus is alive and well, even as his marketing campaigns die of thirst. It’s too common a problem. One of my all-time favorite quotes came …
Tagged: copywriting, selling
Copyblogger - Jun 18, 2008
After hearing he had a torn ligament and a double stress fracture of his left tibia two weeks before the U.S. Open, Tiger Woods looked at the doctor and said, “I’m playing in the U.S. Open, and I’m going to win.” Win …
Tagged: copywriting
Copyblogger - Jun 18, 2008
We’re all the best. I don’t know one single person who tells a prospect, “I suck at this. Don’t work with me or buy from me, because I can’t do a good job or deliver a quality product.” No, of course you wouldn’t say …
Tagged: blogging, copywriting