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What’s a Content King Without a Kingdom?

copyblogger.com » 2008 » August » 21st » What’s a Content King Without a Kingdom?

Tagged: blogging, content marketing

Is content king? To me, that seems like a silly question. “Content is king” is a metaphor, but apparently it’s not a very good one. A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase “content is king” kicks up, it’s not doing all that great a job in the instant-understanding department. I think it’s smarter to say that content is indispensable Continue Reading »


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