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12 Tips for “Psychological Selling”

copyblogger.com » 2008 » October » 2nd » 12 Tips for “Psychological Selling”

Tagged: copywriting

Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs. What nonsense! I can’t even figure out why the guy at the pet store puts 75 cat food cans in one bag and a tiny box of treats in another so that I lurch to my car leaning to one side. How can I possibly … Continue Reading »

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