Copyblogger

Yearly Archives: 2007, 2008

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Seriously Persuasive Comic Books: 6 Questions for Dan Pink about Johnny Bunko

12 hours ago

I’ve been a fan of Daniel Pink since the article “Free Agent Nation” appeared in the 12th issue of Fast Company in December of 1997. Somehow, we ended up chatting over email, which led to a meeting over steaming plates …

Tagged: copywriting

Avoid Black-and-White Thinking to Win (Plus 3 Other Cool Resources)

Dec 1, 2008

Having trouble developing unique angles for your content and copy? Check out Are Your Trapped in Black-and-White Thinking over at Lateral Action. The post uses a baffling optical illusion (and some nifty graphics …

Tagged: copywriting

10 Surefire Steps to Beating Blogger’s Block

Dec 1, 2008

Dragging or pushing yourself to the computer? Too many posts starting with an apology for not having been around of late? The joy you first brought to blogging now a distant memory? Looks like a case of blogger’s …

Tagged: productivity, creativity

Thesis WordPress Theme Discount (It Wouldn’t Happen but for Black Friday)

Nov 26, 2008

If there’s anything I hate, it’s discounting prices. It’s usually just a bad idea. And when it comes to Thesis, Chris and I especially don’t believe in discounting prices… we think the price we charge for Thesis is …

Tagged: copywriting

The Ultimate Blogger Writing Guide

Nov 26, 2008

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White. This classic serves up much …

Tagged: headlines, copywriting