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  1. Take Control Offers Anniversary Discount to Cult of Mac Readers

    Take Control Offers Anniversary Discount to Cult of Mac Readers

    Cult of Mac - Oct 6, 2008

    TidBITS Publishing Inc., publisher of the Take Control electronic book series, is celebrating the 5th anniversary of the Take Control ebook series with a 50%-off sale. Cult of Mac readers are invited to take advantage

    Also tagged: media, cult of mac, quickies

  2. Microsoft’s “I’m a PC” Ads - Made on a Mac

    Microsoft’s “I’m a PC” Ads - Made on a Mac

    Cult of Mac - Sep 19, 2008

    Image by LuisDS via Flickr Flickr user LuisDS discovered metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website that reveal they were produced using

    Also tagged: news, apple, quickies

  3. I’m a PC—and I’m desperate for people to like me

    I’m a PC—and I’m desperate for people to like me

    Cult of Mac - Sep 19, 2008

    PC user in “I’ve got a beard” shocker! Leander already wrote about the new Microsoft ads, noting that they convincingly portray “the PC as part of global culture, unpretentious and down-to-earth”. But, really, they

    Also tagged: opinions, media

  4. Microsoft’s New Ad Is Actually Pretty Good

    Cult of Mac - Sep 18, 2008

    The more I watch Microsoft’s new ad for Windows, the more I like it. The ad, which debuted on Thursday night, successfully counters the idea promoted by Apple that PCs are bumbling buffoons personified by prematurely

    Also tagged: news, media

  5. Microsoft’s New Ad: “I’m A PC” Is Simple, Straightforward

    Cult of Mac - Sep 18, 2008

    Microsoft’s new ad for Windows, which debuted Thursday night, attempts to combat the idea promoted by Apple that PCs are bumbling buffoons personified by prematurely middle-aged businessmen. Instead, Micorosft’s new

    Also tagged: news, media

  6. Microsoft Debuts New PC Ad

    Cult of Mac - Sep 18, 2008

    Microsoft debuted a new Windows ad Thursday night, changing course in the wake of collective head-scratching in response to the first offering in its $300 million campaign that featured comedian Jerry Seinfeld. The

    Also tagged: news, media

  7. Microsoft Confronts Apple’s Mockery Head On

    Microsoft Confronts Apple’s Mockery Head On

    Cult of Mac - Sep 18, 2008

    Microsoft’s $300 million Vista ad campaign has ditched comedian Jerry Seinfeld in favor of a John Hodgman-alike Microsoft engineer who says: “Hello, I’m a PC, and I’ve been made into a stereotype.” Microsoft on

    Also tagged: news

  8. Test article

    Cult of Mac - Sep 17, 2008

    This is a test. Apologies to RSS readers

    Also tagged: clothing, cult of mac, 25 years of mac

  9. Gates - Seinfeld Team Solidifies Strategy

    Cult of Mac - Sep 12, 2008

    When Microsoft’s in a bind, this is the kind of advertising it comes up with. Something really risky and new. Microsoft’s second ad featuring Jerry Seinfeld is trying to get attention based entirely on the idea that

    Also tagged: media

  10. Vintage Mac Art for Sale

    Vintage Mac Art for Sale

    Cult of Mac - Sep 5, 2008

    Check out our gallery of original artwork from Swedish painter Erik Saxen, who painted the work in 1987 for a huge poster campaign and newspaper run promoting the launch of the Macintosh SE in Sweden. Saxen is seeking

    Also tagged: media, macintosh, vintage tech

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