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Why the iPad could be bad for publishers

cyberjournalist.net » 2010 » January » 28th » Why the iPad could be bad for publishers

Tagged: apple, ipad, future of media, business bytes, essays and commentary

IAB’s Randall Rothenberg argues that the iPad could be bad for publishers because the proliferation of device-based walled gardens risks fragmenting audiences and “a company’s opportunity to create, sell and use advertising effectively and profitably will depend on its ability to deliver it seamlessly across multiple devices.” “Without continuing, concerted, cross-industry commitment to managing … Continue Reading »

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