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'Pilchards' and 'slimehead' fish renamed to boost popularity

dailymail.co.uk » 2007 » September » 23rd » 'Pilchards' and 'slimehead' fish renamed to boost popularity

Invite the average shopper to tuck into pilchards and the response is likely to be a swift: 'No thank you'. Yet describe the same dish as Cornish sardines and they will be eagerly snapped up by health-conscious customers keen to enjoy the benefits of eating oily fish … Continue Reading »

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