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Tags | Domains | Searches | Statistics | Options | Advanced Search |
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Don’t sell something you can’t make more ofSmall Business Marketing Blog from Duct Tape Marketing - May 31, 2008 What if your business sold a product that, once demand kicked in, you couldn’t make any more product? Well, you could always raise prices, but that may not slow demand or be possible due to competition. While it may … Tagged: branding, entrepreneur, marketing strategy |
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The 3 Cs of Lead GenerationSmall Business Marketing Blog from Duct Tape Marketing - May 30, 2008 Lead generation is a numbers game and a momentum game. Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term … Tagged: advertising, public relations, lead generation, referral marketing |
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Foldershare is a useful toolSmall Business Marketing Blog from Duct Tape Marketing - May 29, 2008 OfficeLive Small Business is an ambitious and almost overwhelming omni application. For some it may be attempting to do too much. But one thing I like about it is there are lots of nuggets buried inside it that can … Tagged: microsoft, foldershare |
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Influencing The New InfluencersSmall Business Marketing Blog from Duct Tape Marketing - May 27, 2008 Marketing podcast with Paul Gillin (click to listen, right click and Save As to download) Paul Gillin has written about technology and now social media’s influence on it, for years. Recently he stopped by to talk … Tagged: blogging, podcasting, social media, paul gillin |
Small Business Marketing Blog from Duct Tape Marketing - May 27, 2008
SCORE, “Counselors to America’s Small Business,” is a offering two free workbooks to the first 1,000 people to sign up. The two workbooks are comprehensive guides to starting and structuring a business, and are great …
Tagged: entrepreneur, score, start up
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Multiple Personality Marketing Materials DisorderSmall Business Marketing Blog from Duct Tape Marketing - May 26, 2008 Most marketing materials suffer from too much focus. Now, I’m a big fan of focus when it comes to message, but it’s the delivery of that message that needs to be flexible. Here’s what I mean. Within the very same … Tagged: disc, marketing materials |
Small Business Marketing Blog from Duct Tape Marketing - May 22, 2008
Quiet often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system - yes marketing is a system just like making …
Tagged: entrepreneur, marketing strategy, lead generation, duct tape marketing, marketing materials, lead conversion, marketing calendar
Small Business Marketing Blog from Duct Tape Marketing - May 21, 2008
It seems like small business owners get so caught up in the terminology of social media that they forget the objectives involved in employing any marketing tool or tactic. Mind you, it’s not their fault, the media is …
Tagged: blogging, social media
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Great New Tool for Start-upsSmall Business Marketing Blog from Duct Tape Marketing - May 21, 2008 Starting a new business is exciting, scary, exhilarating, confusing, and freeing. But, mostly it’s a lot of work. There’s a bunch of steps you need to do in order to get started right. You can do some research and … Tagged: entrepreneur, start up, startupnation, mobile post |
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Direct Response Directory AdsSmall Business Marketing Blog from Duct Tape Marketing - May 19, 2008 For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise. The upside to this medium is that when somebody picks up an offline directory they are probably … Tagged: advertising |