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Tags | Domains | Searches | Statistics | Options | Advanced Search |
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The 3 Cs of Lead GenerationSmall Business Marketing Blog from Duct Tape Marketing - May 30, 2008 Lead generation is a numbers game and a momentum game. Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term … Also tagged: public relations, lead generation, referral marketing |
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Direct Response Directory AdsSmall Business Marketing Blog from Duct Tape Marketing - May 19, 2008 For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise. The upside to this medium is that when somebody picks up an offline directory they are probably … |
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Completely low tech and I love itSmall Business Marketing Blog from Duct Tape Marketing - Jan 25, 2008 Every now and again in this web 2.0 world it’s refreshing to come across something that gets your attention and is decidedly not web 2.0. One of the staples of some Duct Tape Marketers is the business card … Also tagged: duct tape marketing, small business marketing |
Small Business Marketing Blog from Duct Tape Marketing - Dec 27, 2007
Over the course of the next 5 posts or so I am going to outline a five step plan aimed at helping you have more fun when it comes to marketing your business in 2008. You are in the marketing business, no matter what …
Also tagged: blogging, public relations, target market, core message
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Award winning brand marketer talks about small businessSmall Business Marketing Blog from Duct Tape Marketing - Dec 17, 2007 In this week’s episode of the Duct Tape Marketing podcast I went to a really big business that is doing a great job marketing to small business. Marcy Shinder, VP of Brand Marketing and Strategy for OPEN from American … Also tagged: small business, american express |
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Want to cut your ad budget?Small Business Marketing Blog from Duct Tape Marketing - Oct 29, 2007 Advertising is a very effective way to generate leads, but it remains one of those double edge swords type of things for budget crunched small businesses. On the surface, advertising can represent the single greatest … Also tagged: coaching |
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Why would someone come to work for you?Small Business Marketing Blog from Duct Tape Marketing - Oct 22, 2007 Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No … Also tagged: marketing strategy, people management, marketing plans |
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The right list is a big piece of the puzzleSmall Business Marketing Blog from Duct Tape Marketing - Sep 27, 2007 Direct marketing pros will tell you that a great offer, sent to a lousy list, will most likely get lousy results. But finding great mailing lists is tough, particularly for the small business owner. Compiled lists from … Also tagged: jigsaw, direct mail |
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The Fine future of media and advertisingSmall Business Marketing Blog from Duct Tape Marketing - Sep 19, 2007 I spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing podcast. If you are not familiar with Jon’s column you should really check it out, Jon is … |
Small Business Marketing Blog from Duct Tape Marketing - Sep 10, 2007
Large advertisers have been doing it for years - buy our product and get a free t-shirt to wear around and help spread the word about our company. I love this type of grass roots promotion and I think small businesses …
Also tagged: referral marketing