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Small Business Marketing Blog from Duct Tape Marketing - Aug 12, 2008
Testing your marketing tactics is the only real way to get better. You must try something that you think will work while always trying to prove something else will work better. Here’s a quick example of some testing …
Also tagged: web marketing, adimpact, pop overs
Small Business Marketing Blog from Duct Tape Marketing - Jul 11, 2008
Do you use shared email? In other words, an email address for info@, sales@ or customerservice@ that several different people may be checking up on or following up on? I know I do and I’ve found that without vigilance …
Also tagged: tools i use, palo alto software, email center pro
Small Business Marketing Blog from Duct Tape Marketing - Jul 7, 2008
Janine Popick, CEO of Vertical Response, was my guest on the Duct Tape Marketing podcast. We spent some time talking about effective ways to utilize email as a marketing tool, dos and don’t dos and new CAN-SPAM …
Also tagged: vertical response
Small Business Marketing Blog from Duct Tape Marketing - May 16, 2008
Email marketing service Swiftpage has added some nice new features. I had a chance to discuss the new Drip Marketing capabilities with Swiftpage founder Bob Ogden. Listen to this brief overview and look for more as I …
Also tagged: lead generation, mobile post, swiftpage
Small Business Marketing Blog from Duct Tape Marketing - Feb 26, 2008
I was able to sit down with Eric Stockton, President of Marketing Sherpa for an in the field Duct Tape Marketing podcast while attending the Email Summit in Miami. Marketing Sherpa has done well by building practical …
Also tagged: marketing sherpa, ezines, mobile post
Small Business Marketing Blog from Duct Tape Marketing - Feb 26, 2008
Major ISPs like AOL and Yahoo are doing what they can to make sure that their users don’t get spam. Of course they block a lot of legitimate email as well. One solution that is growing in popularity is the idea of …
Small Business Marketing Blog from Duct Tape Marketing - Feb 25, 2008
I am attending the Marketing Sherpa Email Summit in Miami today and will be making frequent mobile posts from the sessions. Stephan Tornquist from Marketing Sherpa opened the conference with some research findings …
Also tagged: marketing sherpa, lead generation
Small Business Marketing Blog from Duct Tape Marketing - Feb 22, 2008
I will be attending MarketingSherpa’s 3rd Annual Email Summit in Miami early next week and am looking forward to networking with some of the over 800 folks in attendance and contributing to the conversation around …
Small Business Marketing Blog from Duct Tape Marketing - Nov 14, 2007
Email is awfully invasive, no way around it these days, but it’s also awfully effective for all types of communication and response. One of the ways that I’ve found to get a little bit of control over the beast, while …
Small Business Marketing Blog from Duct Tape Marketing - Nov 10, 2007
The race to be the biggest, baddest, boldest email marketing service is a grueling one. There are a handful of providers that do a lot of things right and would make a very good fit for most small business marketers …
Also tagged: direct mail