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Small Business Marketing Blog from Duct Tape Marketing - Jan 1, 2008
NB: This is step 5 of a 5 step series - Step into 2008 with more fun. Everything I’ve outlined in the previous steps in this series points to the evolving small business concept of “marketing as a conversation.” Well …
Also tagged: blogging
Small Business Marketing Blog from Duct Tape Marketing - Dec 31, 2007
NB: This is step 4 of a 5 step series - Step into 2008 with more fun. In the previous step in this series I asked you to use the conversations you had with your customers to craft your marketing story to help …
Also tagged: public relations
Small Business Marketing Blog from Duct Tape Marketing - Dec 30, 2007
NB: This is step 3 of a 5 step series - Step into 2008 with more fun. In the first two steps in this series I asked you to determine who makes an ideal customer for your business and to discover, by asking, what that …
Also tagged: storytelling, marketing strategy
Small Business Marketing Blog from Duct Tape Marketing - Dec 28, 2007
NB: This is step 2 of a 5 step series - Step into 2008 with more fun. In step one of this series I asked you to take a good hard look at who makes an ideal customer for your business. Today, we are going find out …
Also tagged: core message
Small Business Marketing Blog from Duct Tape Marketing - Dec 27, 2007
NB: This is step 1 of a 5 step series - Step into 2008 with more fun. Firing customers sounds like such a harsh thing to speak of, but really, the concept is very customer friendly when you think about it in the right …
Also tagged: referral marketing, target market