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Small Business Marketing Blog from Duct Tape Marketing - Oct 7, 2008
This content from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of …
Also tagged: customer service, financial management, marketing strategy, lead generation, org chart
Small Business Marketing Blog from Duct Tape Marketing - Sep 22, 2008
This content from: Duct Tape Marketing Getting Sales and Marketing on the Same Page My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeb Blount, veteran sales training and creator of the Sales …
Also tagged: lead generation, referral marketing, jeb blount, sales gravy
Small Business Marketing Blog from Duct Tape Marketing - Sep 17, 2008
This content from: Duct Tape Marketing 7 Time-tested Ways to Dig Out from a Recession Scan the headlines each day and you won’t have to get very far to stumble upon the word recession or its more palatable cousin …
Also tagged: marketing, entrepreneur, small business, recession, marketing strategy, lead generation, duct tape marketing, referral marketing
Small Business Marketing Blog from Duct Tape Marketing - Jul 31, 2008
Often times marketers pass up obvious opportunities to up-sell and cross-sell products and services. When someone buys your product you are handed a perfect way to introduce other products or other ways to get more …
Also tagged: lead generation, scottevest, brown lures
Small Business Marketing Blog from Duct Tape Marketing - Jul 18, 2008
Back in high school being called wasn’t exactly a compliment, but when it comes to your business, it’s essential. Web folks like to talk about frictionless businesses or web sites as those that are very simple for the …
Also tagged: branding, customer service, lead generation, referral marketing, strategic partnering
Small Business Marketing Blog from Duct Tape Marketing - Jun 27, 2008
There are really only four ways to grow a business – Get more leads, close more deals, increase your average transaction or add products and services to your offerings. Of the lot, trying to generate increasing numbers …
Also tagged: small business, growth, lead generation
Small Business Marketing Blog from Duct Tape Marketing - Jun 4, 2008
There are at least three phases to every successful customer acquisition. They have many names, but let’s just call them - 1) before the sale, 2) during the sale, and 3) after the sale. Note that I said successful …
Also tagged: marriott, strategic partnering
Small Business Marketing Blog from Duct Tape Marketing - May 22, 2008
Quiet often these days I get asked to explain the core components in the Duct Tape Marketing small business marketing system. The key word in that last sentence being system - yes marketing is a system just like making …
Also tagged: entrepreneur, marketing strategy, lead generation, duct tape marketing, marketing materials, marketing calendar
Small Business Marketing Blog from Duct Tape Marketing - Mar 31, 2008
There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It’s very difficult to find a clear leader in this space, although many claim to be serving it. I think the …
Also tagged: crm, entrepreneur, marketing tools, lead generation, infusion software
Small Business Marketing Blog from Duct Tape Marketing - Mar 26, 2008
I’m presenting a workshop this week titled - How to get sales and marketing on the same page. The point of the discussion is to help the audience, made up of marketers and the sales people for those marketers …
Also tagged: marketing strategy, lead generation