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1. Always Be Testing Small Business Marketing Blog from Duct Tape Marketing - Sep 9, 2008 This content from: Duct Tape Marketing Always Be Testing Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all … Also tagged: search engines, web marketing, omniture, google analytics, google website optimizer, mechanical turk

2. Google Knol Provides New Content Platform Small Business Marketing Blog from Duct Tape Marketing - Jul 25, 2008 Google announced an new Wikipedialike content site called Google Knol some months ago. However, the site opened to the public with a simple announcement on the official Google Blog this week. On the surface this looks … Also tagged: google, wikipedia, web marketing, knol

3. Win Local Search With Local Content

   Small Business Marketing Blog from Duct Tape Marketing - Jul 21, 2008

   Local search, the act of showing up on page one when surfers type in phrases that hint they are looking for a local business, requires much of the same focus as any type of optimization - only localized. Here’s what I …

4. The Hierarchy of Social Marketing Small Business Marketing Blog from Duct Tape Marketing - Jun 10, 2008 I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen … Also tagged: rss, blogging, social networking, wordpress, social media, facebook, digg, delicious, feedburner, tools i use

5. Adding YouTube Video to your Google Local profile Small Business Marketing Blog from Duct Tape Marketing - Apr 16, 2008 Google Maps (local) allows you to build a pretty detailed profile for your business including product lines, hours of service, credit cards accepted and up to eight product images. In the past couple of weeks they … Also tagged: google, universal search

6. Google Maps expands local view Small Business Marketing Blog from Duct Tape Marketing - Feb 5, 2008 Click on either photo on left to expand and see examples of new local search In a move that should offer further proof of the growing emphasis on local search, Google expanded the local listings shown on a geographic … Also tagged: google

7. Google custom search Small Business Marketing Blog from Duct Tape Marketing - Sep 30, 2007 Search is big, right, you know that. Why not create your own search engine using Google’s Custom Search. Custom Search allows you to use the Google search engine as designed by you. You get to determine what is indexed … Also tagged: google

8. Embedding Google Maps in your web pages

   Small Business Marketing Blog from Duct Tape Marketing - Aug 29, 2007

   The whole mapping category just keeps getting easier to use. Google Maps, both mapping and local directory, recently added a feature that makes it super easy to embed a map rather than simply copy an image or link to a …

   Also tagged: google

9. Yahoo! Local Gets Big Update Small Business Marketing Blog from Duct Tape Marketing - Aug 17, 2007 Yahoo! Local got the face lift treatment going around on all of the Yahoo! properties these days but this improvement is more than skin deep. Yahoo! has a knack for leveraging all of their various properties and this … Also tagged: yahoo

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