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Related tags: branding, core message, dell, icontact, marketing research, marketing strategy, personality not included, positioning, rohit bhargava, target market

  1. How’s Your Personality?

    How’s Your Personality?

    Small Business Marketing Blog from Duct Tape Marketing - Jun 9, 2008

    I had a great interview with Rohit Bhargava over at the Duct Tape Marketing podcast. He is a founding member of the 360 Digital Influence team at OgilvyPR, award winning author of The Influential Marketing Blog and …

    Also tagged: positioning, marketing strategy, rohit bhargava, core message, personality not included
  2. Great Small Business Video Collection

    Great Small Business Video Collection

    Small Business Marketing Blog from Duct Tape Marketing - Jun 4, 2008

    I did a series of workshops for Microsoft Office Live in April and got the opportunity to meet and work with thousands of energized women entrepreneurs. The last stop on the tour, at the Microsoft Offices, was …

    Also tagged: startupnation, small business marketing

  3. The small business market research challenge

    Small Business Marketing Blog from Duct Tape Marketing - Apr 24, 2008

    Market research is a challenge for many small businesses. The data that you may need to conquer your corner of the world may not exist in a tidy database, yet marketing strategy should be well informed with real …

    Also tagged: dell, marketing strategy, icontact, survey monkey, marketing plans, mobile post

  4. What’s the key strategic behavior of your ideal customer?

    What’s the key strategic behavior of your ideal customer?

    Small Business Marketing Blog from Duct Tape Marketing - Feb 19, 2008

    Last week at this time I sat down to right post about targeting and it turned into quite a research project all by itself. It started innocently enough by me asking if what your ordered at Starbucks or the local pub …

    Also tagged: branding, positioning, marketing strategy, target market, marketing research

  5. Frequency matters

    Small Business Marketing Blog from Duct Tape Marketing - Jan 23, 2008

    The term frequency is often related in marketing terms to the number of times you run an ad or send out a mailing to a certain list, but I think it has another, perhaps more important, meaning for the small business …

    Also tagged: target market, marketing research