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Small Business Marketing Blog from Duct Tape Marketing - Jul 28, 2008
Bob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice. Joe, the protagonist …
Also tagged: referral marketing, bob burg, the go giver, at and 38 t
Small Business Marketing Blog from Duct Tape Marketing - Jun 22, 2008
In case you’re wondering (and I’m sure I’ll still here from some of my VA readers) that’s not a typo in the title - I’m trying to create a new word by running guess and projection together to illustrate a point that …
Small Business Marketing Blog from Duct Tape Marketing - Jun 18, 2008
To get to the heart of the question in the title I guess we first need to agree that a marketing plan is an important small business tool. I think it’s essential and here’s why. Creating a marketing strategy that …
Also tagged: marketing plan, palo alto software
Small Business Marketing Blog from Duct Tape Marketing - Apr 24, 2008
Market research is a challenge for many small businesses. The data that you may need to conquer your corner of the world may not exist in a tidy database, yet marketing strategy should be well informed with real …
Also tagged: dell, marketing strategy, icontact, survey monkey, marketing messages, mobile post
Small Business Marketing Blog from Duct Tape Marketing - Mar 18, 2008
I’m a big fan of most of what comes out of 37signals. (I’ve posted about many of their offerings over the years.) One of their tools, Backpack, just got a whole lot more useful for the small business. Backpack is a …
Also tagged: entrepreneur, backpack, basecamp, 37signals, openid, marketing strategy, marketing tools
Small Business Marketing Blog from Duct Tape Marketing - Feb 26, 2008
When asked to list the most important factors for considering a job number one and two was having the right tools and the information to do the job well. Income was down the list a bit. The best selling book - First …
Also tagged: open book management
Small Business Marketing Blog from Duct Tape Marketing - Oct 22, 2007
Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No …
Also tagged: advertising, marketing strategy, people management