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Tags | Domains | Searches | Statistics | Options | Advanced Search |
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Stumped for content?Small Business Marketing Blog from Duct Tape Marketing - May 5, 2008 Content is the commerce of social media. But, relevant content, the stuff your customers and prospects actually want to know is the gold. Constantly cranking out this gold can sometimes present creative challenges. So … Also tagged: yahoo, search engines, yahoo answers |
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What’s the key strategic behavior of your ideal customer?Small Business Marketing Blog from Duct Tape Marketing - Feb 19, 2008 Last week at this time I sat down to right post about targeting and it turned into quite a research project all by itself. It started innocently enough by me asking if what your ordered at Starbucks or the local pub … Also tagged: branding, positioning, marketing strategy, target market, marketing messages |
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What would you Google if?Small Business Marketing Blog from Duct Tape Marketing - Feb 18, 2008 Finding the right mix between marketing focused messages and customer focused messages is a real art and, in my opinion, at the heart of creating a powerful marketing strategy. Interviewing your existing customers is … Also tagged: google, search engines |
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What does your drink say about you part 2Small Business Marketing Blog from Duct Tape Marketing - Feb 15, 2008 I wrote a post a few days ago that sparked an uncanny number of replies. Essentially, I made a brief point about whether or not your coffee drink order from a Starbucks would give a marketer clues about who you are … |
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What does your drink say about you?Small Business Marketing Blog from Duct Tape Marketing - Feb 14, 2008 Marketers spend a lot of time dissecting the various demographics and psychographics of target markets and I’m wondering if you could do a study of what all your customers order at a Starbucks, or if they even frequent … |
Small Business Marketing Blog from Duct Tape Marketing - Jan 23, 2008
The term frequency is often related in marketing terms to the number of times you run an ad or send out a mailing to a certain list, but I think it has another, perhaps more important, meaning for the small business …
Also tagged: target market, marketing messages