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Small Business Marketing Blog from Duct Tape Marketing - Sep 30, 2008
This content from: Duct Tape Marketing Duct Tape in the News Here are a few recent interviews I thought I would share. USNews - Blogging to Small Business Success Action Coach - You vs. The Economy: 5 Fresh Answers …
Also tagged: us news, lee odden, seth godin, duct tape marketing, action coach
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Are You Too Online?Small Business Marketing Blog from Duct Tape Marketing - Sep 10, 2008 This content from: Duct Tape Marketing Are You Too Online? Even a casual reader to this blog will know that I am a huge fan of the growing set of low-cost online tools available to the small business owner and … Also tagged: blog, branding, marketing and advertising, small business, social network, pay per click |
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Content as a Referral SourceSmall Business Marketing Blog from Duct Tape Marketing - Aug 11, 2008 I wrote recently about a great new service called Help a Reporter Out (HARO) - this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three … Also tagged: lead generation, referral marketing, haro, peter shankman |
Small Business Marketing Blog from Duct Tape Marketing - Jul 28, 2008
The title of this post is the name of a great free service. Help a Reporter Out (HARO) is the brain-child of East Coast PR pro Peter Shankman. (I did a podcast with Peter that I will publish shortly, but I wanted you …
Also tagged: haro, peter shankman
Small Business Marketing Blog from Duct Tape Marketing - Jun 13, 2008
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent …
Also tagged: hubspot, press release grader, prlog
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The 3 Cs of Lead GenerationSmall Business Marketing Blog from Duct Tape Marketing - May 30, 2008 Lead generation is a numbers game and a momentum game. Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term … Also tagged: advertising, lead generation, referral marketing |
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Talk and listen to the mediaSmall Business Marketing Blog from Duct Tape Marketing - Dec 31, 2007 NB: This is step 4 of a 5 step series - Step into 2008 with more fun. In the previous step in this series I asked you to use the conversations you had with your customers to craft your marketing story to help … Also tagged: fivestep |
Small Business Marketing Blog from Duct Tape Marketing - Dec 27, 2007
Over the course of the next 5 posts or so I am going to outline a five step plan aimed at helping you have more fun when it comes to marketing your business in 2008. You are in the marketing business, no matter what …
Also tagged: blogging, advertising, target market, core message
Small Business Marketing Blog from Duct Tape Marketing - Nov 19, 2007
A full fledged feature story about your company in a major publication can put you on the map. But, there’s a right way and a wrong way to build relationships with journalists. Follow the tips presented in the …
Small Business Marketing Blog from Duct Tape Marketing - Oct 7, 2007
First off the title of this post was meant to get attention, I only mean stalking in it’s most polite form of course. You know you need to get your story told in the media, but you can’t seem to get anyone interested …
Also tagged: rss