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A Rank Checking Tool

Small Business Marketing Blog from Duct Tape Marketing - Jul 27, 2008

Aaron Wall of SEOBook puts out some very nice free tools to use in your SEO efforts. One that I’ve recently started using is Rank Checker. This is a Firefox plug in that sits in your browser ready to go to work. If …

Also tagged: web marketing, keywords, aaron wall, seobook

The next wave in business blogging

Small Business Marketing Blog from Duct Tape Marketing - Mar 20, 2008

Business owners, more or less, have accepted blogs as a necessary part of the marketing mix and some have even come to the realization that this blogging is a good thing. So, what’s next you ask? I think it’s time to …

Also tagged: blogging, cms, search engines, web marketing, social software, lms

So what is webspam anyway?

Small Business Marketing Blog from Duct Tape Marketing - Jan 2, 2008

Matt Cutts is the head of Webspam for Google and in this episode he shares his tips for ranking well in Google. (For the record, starting a blog was one of his highest priority tips.) We spend a fair amount of time …

Also tagged: google, web site traffic

The finer points of top rankings

Small Business Marketing Blog from Duct Tape Marketing - Dec 12, 2007

I got a chance to chat with Lee Odden on a recent episode of the Duct Tape Marketing podcast. Lee is the creator of TopRank blog and founder of the search marketing firm TopRank Online Marketing located in Minneapolis …

Also tagged: web site traffic

Buying links is unnatural

Small Business Marketing Blog from Duct Tape Marketing - Dec 3, 2007

Buying links as an SEO tactic aimed at getting high ranking links back to your site has never been a good idea. Again, simply remember this - create lots of great content and work hard at networking to natually acquire …

Also tagged: google

Easy way to grade your website

Small Business Marketing Blog from Duct Tape Marketing - Nov 29, 2007

The folks over at HubSpot have created a simple little Website Grader that allows you to get some nice information about the SEO effectiveness, or lack thereof, of your website. Most of this information could be dug …

Also tagged: web marketing, web site traffic

My secret SEO source

Small Business Marketing Blog from Duct Tape Marketing - Nov 12, 2007

Ok, it’s not really a secret, but I can’t say enough about how much I value my monthly Search Engine News subscription. The world of search engines and SEO is a moving target so it’s great to have a source that can …

Also tagged: google, yahoo, tools i use

The three step search engine optimization plan

Small Business Marketing Blog from Duct Tape Marketing - Oct 31, 2007

You can find reams and reams of digital paper used up on the topic of search engine optimization (SEO). Unfortunately, much of it is either garbage, dubious in nature or overkill. The typical small business won’t …